Growing a new fashion blog is not an easy task and can be quite frustrating at times. You may be publishing the best content and photographs possible but yet not find many readers visiting your blog in the initial months.
If you are spending a lot of time on the internet looking for blogging tips or trying to find new ways to drive traffic to your blog and thereby bumped onto this post, I can happily say you are at the right place!
I have spend uncountable hours of my life trying to build a steady blog and social media following and I do know how painful it can be to get people to read a blog post that you have put your heart and soul into. Sometimes it feels cruel as to how readers just ignore your blog posts and go on to read something else when you know your posts are good, helpful and perhaps greatly informative.
Driving traffic to a blog is a vast topic and there are no short cuts, no secret recipes to quick success. That is something I have learnt the hard way out and my learning process is still on. I am always open to giving out blogging tips but I had promised myself never to write a post on generating traffic as I still feel no one can ever know enough about this topic! However, while trying to get readers to visit my blog and read my posts, I did discover some new and interesting ways of promoting my blog posts that I had never come across anywhere through random internet searches.
Today I am going to share 5 such killer tactics to promote your blog posts that you have never heard of before!
In my post How to Start a Fashion Blog? I clearly started that ‘Content is the King’. Good quality content will always determine the success of any blog. But in order for people to find out your superb content, your blog has to be visible to them. That is where promotion comes from! I am sure promotion is not a new word to any blogger anymore. We all know that we have to promote our blog posts and we do our best whenever we publish a post. But how frequently do we try to promote locally?
I was once watching an interview of one of y favorite You Tube vlogger and he mentioned that during his early vlogging years, maximum traffic came to his videos from his parents! Sweet isn’t it? And my parent had no idea about my blog until recently! Nor did I tell any of my friends about my blog. It was kind of a strange embarrassment for me to share anything about my blog and that ways I was actually missing out on a huge amount of traffic that my family and friends could have sent to my blog!
So, one of my many blogging tips to all you newbie bloggers would be to not repeat the same mistake that I made and here are 5 killer ways you can promote your blog posts to your family and friends without looking desperate or pushy and feeling at all uncomfortable.
Share you blog posts on your Facebook profile page, not just your Business page
I am sure most of you have a Facebook business page for your fashion blogs where you share all your posts. I also know how hard it is to increase page likes etc. We have all gone through that phase of building likes and followers on social media. But don’t forget to share your blog posts on your Facebook profile page too along with your business page. Chances are more that your ‘real’ friends and family will see it sooner (it’s an annoying new algorithm by Facebook) and since they know you chances are higher that they would go and read it as well. You gain traffic in return of course!
Join Facebook Local Groups
I am a part of lots of Facebook groups but I get maximum engagement on my blog and my page through groups that are local; like a blogger group from the city I live in or a group of fashion enthusiasts from my state. While it’s great to connect with fellow bloggers and readers across the globe and that is quite possible by virtue of the world wide web, but during your initial months (or years), it’s the people closer to you (by relation or geography) who will be genuinely interested in reading your blog and knowing about you. Because you are more accessible and they feel like they can connect to you.
Use Whats App Groups to share you new posts
Whats App is a popular messaging app and it has an option of creating groups too. Those groups are clearly for people you know really well along with their phone number. It is a great idea to create a Whats App group for fashion lovers where you can occasionally share your new blog posts too. You can use any other messaging apps that you use and come up with such interesting ideas too share and promote your fashion blog.
Email your Real-Life Friends
Building a mailing list is difficult as you have to wait for readers to like your fashion blog enough to go and subscribe to it. But why not make use of the mailing list that you already have and why not mail people who actually love your mails and wait for them. You can always drop a hello and ask them if they would love a notification of your latest posts. Chances are they would! However, try not to over do this tip and spam your links thrice everyday!
Use the Word Of Mouth Technique!
Last but not the least, word of mouth! You will never have any idea how powerful word of mouth is until you put it to use. I shied away from letting people know about my blog but once I started sharing it with people I knew, it gave my traffic a serious boost. Lot of my friends shared my blog and social media handles with their friends and it kind of started this wonderful chain reaction.
That brings me to the end of today’s blog tutorial post and I sincerely hope these blogging tips will work for you as much as they worked for me. You are most welcome to add any of your own tips that has worked for you. If you have any more questions regarding this post, feel free to reach out to me.
Until then, Happy Blogging and see you soon!