The title of this post might sound really depressing, specially for a newbie blogger, who has just started a fashion blog with a dream to make it real big! But the harsh truth is that some blogs do fail no matter how good or bad they are. When I started blogging in 2013, I had come across many fashion blogs that were new, interesting and inspiring. In fact, I followed quite a lot of them. I don’t see most of those blogs any more. The bloggers either moved on with some other career choice, got bored of blogging or got frustrated and gave up. If you love your blog now doesn’t mean you will love it the same way 5 years from now, or you’ll consider it a career even if are cut out to do something else and your blog was only a hobby.
A fashion blog truly fails when the blogger gets frustrated by the performance of her blog and quit even when that’s one of the best things she loved!
Trust me, there are many good blogs that have gone down into oblivion just because the blogger couldn’t cope up with the pressure while climbing the ladder of success (yes, she was and she didn’t know it!)
Fashion Blogging is getting more and more competitive with every passing day and it is difficult to keep oneself motivated, specially during the start-up phase. But these days competition is everywhere. It makes absolutely no sense to give up on something you love for the fear of competition! Does it?
I have gone through that phase too in these 4 years of my blogging experience.
Although I don’t claim to be a very successful fashion blogger, my success primarily lies in the fact that I am still blogging despite all odds and blogging well!
It’s natural to go through a phase when you are totally out of ideas. We call it the Fashion Blogger’s Block and we have solutions for that. But please don’t think that completely loosing interest in fashion blogging because you are not seeing the kind of success that you anticipated has no solutions at all.
Read on for my fail-proof tips to fail-proof your fashion blog!
Blog for the Right Reasons.
You probably have heard this statement before. It took me a long time to really understand the essence of it. Many of you may say that you want to earn money from your blog and that’s why you blog. But money can’t be the reason to get into fashion blogging honey! If earning money is all you want to do as a blogger, why become a blogger in the first place? There are at least a 100 other career choices that can get you all the money you want for half the stress!
If you ask me why I blog, it’s because I love styling and I love writing about fashion. I love to travel and document the experiences on my blog. If doing so brings me money, that’s great. If not, I can keep doing all of these just for the sheer love of it! It’s the passion that will keep you going in your fashion blogging career. Make sure you are passionate about what you are doing.
Don’t loose track of where you started.
Some of the common fashion blogger complains- “I don’t have enough followers, views, likes and comments on my blog!”. “No brand wants to work with me!” etc.
Just look back from where you started.
How many followers did you have when you published your first post? Zero or may be one? You probably have a lot more than that now and your list will keep growing. That itself is the proof that you are improving and getting better with every single post.
It’s very easy to compare yourself with those who have been in the fashion blogging industry for longer and get depressed if your social figures are not matching with theirs. I will be talking more about it in the next point. But the best thing is to periodically take a look at your own past and you will realize how far you have actually come!
Don’t compare yourself with any other blogger. You are Unique
The blogosphere is crowded with a new fashion blogger joining every single second, and everyone is so good at their work that it’s easy to get into a self-destructive comparison mode. While it’s great to get inspired by many of your fellow bloggers, your biggest competition should be with yourself. You never know how much your fellow bloggers have struggled to be where they are. Comparing yourself with them blindly, without knowing the amount of time, effort and money (yeah, that great blog layout or that cool camera comes for a cost) they might have put into their blog is silly and unprofessional! Be gentle on yourself for your own good and try not to compare yourself with anyone but yourself. Your blog will live longer!
Keep Working on your skills
It’s always good to keep working on your skills and learn some new ones whenever you can. Fashion Blogging exposes a blogger to a new world of fashion where there are so many people, ideas, visuals to get inspired by. Try and learn as much as you can about your niche, whether it’s personal style or about fashion events or designers. Knowing and updating your knowledge on a constant basis will not only keep you motivated but will also make you and expert in your area of fashion blogging.
If Blog is your business, be a professional
I have often seen most of the newbie bloggers wanting to be paid for their collaborations. While there work might be good but please remember that brands need return of investment. I know it takes time and effort to put together a post and you can rightfully quote a price for the same. But it pays to get a grip of the business part of the blog. Treat your blog like a business if it is one and be a true professional while dealing with your clients. Know your business inside out and communicate well what you can offer in return for the amount you are quoting to a prospective client. Whether or not a deal works out (not all deals are meant to be a success), you will definitely gain a lot of respect in return.
I hope I could highlight some of the essential points due to which many good fashion blogs disappear! If you have any more questions regarding this post, feel free to reach out to me. Also, you are most welcome to add any points that I might have missed out. Will do an update of this post with your pointers and link if I find them a good fit to the post.