Why Fashion Blogs Fail? How to Fail-Proof Yours?

The title of this post might sound really depressing, specially for a newbie blogger, who has just started a fashion blog with a dream to make it real big! But the harsh truth is that some blogs do fail no matter how good or bad they are. When I started blogging in 2013, I had come across many fashion blogs that were new, interesting and inspiring. In fact, I followed quite a lot of them. I don’t see most of those blogs any more. The bloggers either moved on with some other career choice, got bored of blogging or got frustrated and gave up. If you love your blog now doesn’t mean you will love it the same way 5 years from now, or you’ll consider it a career even if are cut out to do something else and your blog was only a hobby.

A fashion blog truly fails when the blogger gets frustrated by the performance of her blog and quit even when that’s one of the best things she loved!

Trust me, there are many good blogs that have gone down into oblivion just because the blogger couldn’t cope up with the pressure while climbing the ladder of success (yes, she was and she didn’t know it!)

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Fashion Blogging is getting more and more competitive with every passing day and it is difficult to keep oneself  motivated, specially during the start-up phase. But these days competition is everywhere. It makes absolutely no sense to give up on something you love for the fear of competition! Does it?

I have gone through that phase too in these 4 years of my blogging experience.

Although I don’t claim to be a very successful fashion blogger, my success primarily lies in the fact that I am still blogging despite all odds and blogging well!

It’s natural to go through a phase when you are totally out of ideas. We call it the Fashion Blogger’s Block and we have solutions for that. But please don’t think that completely loosing interest in fashion blogging because you are not seeing the kind of success that you anticipated has no solutions at all.

Read on for my fail-proof tips to fail-proof your fashion blog!

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Blog for the Right Reasons.

You probably have heard this statement before. It took me a long time to really understand the essence of it. Many of you may say that you want to earn money from your blog and that’s why you blog. But money can’t be the reason to get into fashion blogging honey! If earning money is all you want to do as a blogger, why become a blogger in the first place? There are at least a 100 other career choices that can get you all the money you want for half the stress!

If you ask me why I blog, it’s because I love styling and I love writing about fashion. I love to travel and document the experiences on my blog. If doing so brings me money, that’s great. If not, I can keep doing all of these just for the sheer love of it! It’s the passion that will keep you going in your fashion blogging career. Make sure you are passionate about what you are doing.

Don’t loose track of where you started.

Some of the common fashion blogger complains- “I don’t have enough followers, views, likes and comments on my blog!”. “No brand wants to work with me!” etc.

Just look back from where you started.

How many followers did you have when you published your first post? Zero or may be one? You probably have a lot more than that now and your list will keep growing. That itself is the proof that you are improving and getting better with every single post.

It’s very easy to compare yourself with those who have been in the fashion blogging industry for longer and get depressed if your social figures are not matching with theirs. I will be talking more about it in the next point. But the best thing is to periodically take a look at your own past and you will realize how far you have actually come!

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Don’t compare yourself with any other blogger. You are Unique

The blogosphere is crowded with a new fashion blogger joining every single second, and everyone is so good at their work that it’s easy to get into a self-destructive comparison mode. While it’s great to get inspired by many of your fellow bloggers, your biggest competition should be with yourself. You never know how much your fellow bloggers have struggled to be where they are. Comparing yourself with them blindly, without knowing the amount of time, effort and money (yeah, that great blog layout or that cool camera comes for a cost) they might have put into their blog is silly and unprofessional! Be gentle on yourself for your own good and try not to compare yourself with anyone but yourself. Your blog will live longer!

Keep Working on your skills

It’s always good to keep working on your skills and learn some new ones whenever you can. Fashion Blogging exposes a blogger to a new world of fashion where there are so many people, ideas, visuals to get inspired by. Try and learn as much as you can about your niche, whether it’s personal style or about fashion events or designers. Knowing and updating your knowledge on a constant basis will not only keep you motivated but will also make you and expert in your area of fashion blogging.

If Blog is your business, be a professional

I have often seen most of the newbie bloggers wanting to be paid for their collaborations. While there work might be good but please remember that brands need return of investment. I know it takes time and effort to put together a post and you can rightfully quote a price for the same. But it pays to get a grip of the business part of the blog. Treat your blog like a business if it is one and be a true professional while dealing with your clients. Know your business inside out and communicate well what you can offer in return for the amount you are quoting to a prospective client. Whether or not a deal works out (not all deals are meant to be a success), you will definitely gain a lot of respect in return.

I hope I could highlight some of the essential points due to which many good fashion blogs disappear! If you have any more questions regarding this post, feel free to reach out to me. Also, you are most welcome to add any points that I might have missed out. Will do an update of this post with your pointers and link if I find them a good fit to the post.

40 Responses
  • Awesome Blog
    January 30, 2017

    Thank you.It helped me a lot as i’m a newbiee.Once again thanks for this post.Hope you post more posts in your blog.

    • Sarmistha Goswami
      January 30, 2017

      Thanks a lot for your comment and am glad you found the post helpful! If you have any questions related to blogging, feel free to shoot them at me! Love to help fellow bloggers! 🙂

  • lifeofamedschoolwife
    January 30, 2017

    Great post! This is so helpful especially, since I am soo new to blogging <3

    • Sarmistha Goswami
      January 30, 2017

      Thank you for reading and delighted to know you found the post useful! Happy blogging! 🙂

  • birdboxblogs
    January 30, 2017

    Love this! So helpful because I’m just starting and it’s very overwhelming!

    • Sarmistha Goswami
      January 30, 2017

      Thank you for dropping by and I am so happy to know you found the post helpful! If you have any questions on fashion blogging, feel free to reach out to me. I may use your question on my next blog tutorial post with a link back to your site! Have a great day! 🙂

  • fashionessa
    January 30, 2017

    love this! started mine 3 months ago so loved this advice! thanks girl <3

    • Sarmistha Goswami
      January 31, 2017

      You are welcoming love! Thanks for dropping by! 🙂

  • G
    January 30, 2017

    So true!! Great post!


    • Sarmistha Goswami
      January 31, 2017

      Thanks! Glad you liked! 🙂

  • mjjunior7
    January 31, 2017

    This is awesome! Thanks for sharing!


    • Sarmistha Goswami
      January 31, 2017

      My pleasure! Love sharing my experiences… 🙂

  • Awesome Blog
    January 31, 2017

    Any more tips in improving m blog. Please?

    • Sarmistha Goswami
      February 2, 2017

      I will have a lot more coming up under the ‘blog tutorial’ section that will help growing your blog. Do keep checking back or join the mailing list 🙂

  • Hello-unicorn
    January 31, 2017

    ei! so great advices!! thanks for sharing. and the photos are amazing!!! love your blog. I suscribe u!! This is mine if u want to have a look 😉 kisses

    • Sarmistha Goswami
      February 2, 2017

      Thank you glad you found the tips useful! I will most definitely drop by your blog too 🙂

  • Invisibly Me
    January 31, 2017

    Fantastic post, very reassuring and encouraging. I love this blog; it’s fresh and you have a genuine, warm writing style so it’s great that you’ve kept at it. Even though I write about something entirely different (health and invisible illness) a lot of what you’ve written above applies to me and to other genres too, so thank you for sharing. x

    • Sarmistha Goswami
      February 2, 2017

      You are most welcome and I am delighted to know you found the tips helpful. Yeah, this post is actually applicable for all kinds of blogs though I have mentioned fashion most of the time. The niche could be anything but the tips remain the same 🙂

  • Karina Saphiera
    February 1, 2017

    I needed this! 🙂

    • Sarmistha Goswami
      February 2, 2017

      Thanks! 🙂

  • Candid Cloud World
    February 2, 2017

    Just found your blog, love the name, love your style and love your advice! Thanks for being real and keep blogging 🙂

    • Sarmistha Goswami
      February 2, 2017

      Thanks a ton! Glad you stumbled across my blog and liked it too! 🙂

  • Joamar-John
    February 3, 2017

    So real!!! Gave me some tears! =)

  • howtocollegeweb
    February 3, 2017

    I think these tips are awesome for any kind of blog, not just fashion. Thanks!

  • greg-in-washington
    February 4, 2017

    I agree with “howtocollegeweb” above that you touched on points that are universal.

  • The Uptowners
    February 5, 2017

    Lovely post! Inspired me so much.

    The Uptowners


  • TeaMaria
    February 6, 2017

    Loved it! Boosting up my motivation! Great!

  • Swan
    February 7, 2017

    Thanks for the tips given, really love it and inspired me so much! =)

  • Jessica
    February 7, 2017

    Super helpful! x

  • cutecontouredandcollected
    February 9, 2017

    Really great post! Very helpful for a newbie blogger like me 🙂

  • Jelly
    February 10, 2017

    I started blogging in 2003, living overseas far away from family I started with Fotolog sharing everything I could capture in my camera at that time. In 2008 I started a fashion one and 2011 I quit after the Tsunami in Japan, which I was there. I came back in 2012 since I love to blog and visit other blogs and see what they are doing. But I got frustrated when I started to see so many blogs and people asking for giveaways. But now Im back because I did miss to have my little space where I can share my interests. Ur articles are very helpful. Thank u so much!

  • triciapcp
    February 11, 2017

    Thank you so much for such an insightful post. I must admit that as a new blogger, and even as a new Instagram user, the pressure to “deliver” good or interesting content is there however, I agree with you on the fact that It definitely takes time & so much practice. I felt like giving up a few weeks ago because of the way my page looks (not very professional) but I realize that it will eventually all come together over time. Patience & hard work!!Once again,Thank you so so much! 🙂

  • alissonsimmonds
    February 13, 2017

    Great advice. Thank you

  • diamondblondelifestyle
    February 15, 2017

    Thanks for this awesome post! I’m new to fashion blogging and have had a lot of mixed feelings since I launched! Great post!

  • cateyesandfashion
    February 19, 2017

    Thanks so much for this post! I really needed to read something like this! 🙂

  • alyssahernan
    April 10, 2017

    This post was so helpful to me! I really like this section of your blog giving advice to newbies like me!

    • Sarmistha Goswami
      April 10, 2017

      I am so happy to know you found my blog tutorials helpful! If you have any specific questions related to blogging, feel free to send them my way! Have a great day! ☺

  • Swarupa
    September 8, 2017

    Thanks for motivation. Really needed for newbie bloggers like me. Please suggest me whether you like my blog or not. What can be added?

  • clothesquotes
    November 17, 2017

    Such a great post! Love the motivation it provides! Blogging is tough, and you are right, it’s good to know that the fact that we are sticking with it does actually mean something!

    Clothes & Quotes

  • Shannon
    November 17, 2017

    Love these thoughts girl! I’ve been blogging for about 2 1/2 years and I don’t consider myself to be “successful” in a numbers sense. But I love what I do and I can feel my blog getting better each and every day!!