First blog tutorial post of the year and I know, this one is coming after a long time. Now that all the partying and holidaying are pretty much over and everyone is back to their routine life, so are we Fashion Bloggers. Have you promised yourself to be more serious, organised and regular with your blog like you do in the beginning of every year? I have done that too. Now that we are all quite serious and super charged to start another year of blogging (or a new blog for some of you), let’s talk about how to write a blog post.
So, how to write a blog post?
Okay, may be that wasn’t the best question to ask. I mean, all of you know how to write a blog post and that is why you blog, right? However, this post is particularly for the fashion bloggers or any other type of lifestyle bloggers with a photo heavy blog. I often face this question by newbie bloggers, and until very recently I found myself asking the same question too.
What should be the ideal length of a Fashion Blog post?
Yes, that is the correct question I should be asking and that is what today’s blog tutorial post is all about.
Style Over Coffee is a fashion, beauty, travel and lifestyle blog, but if you notice, my blog is still more about my personal style than any other topic. Me and Pankaj put in all our efforts and resources in clicking the best photographs that we possibly can and a photo shoot most often makes or breaks our day.
Visuals play a very important role as far as Fashion is concerned and that by no ways means that the content doesn’t. There is so much to know and talk about fashion for those who are interested in this niche, possibilities are endless. But most often than not a picture speaks a thousand words on a fashion blog. A photograph inspires and educates without having to write much. That is where confusion arises for most newbie Fashion Bloggers and if you are one of them, trust me you are not alone.
For that matter, you don’t need to be a newbie blogger to get confused about what to write and how to write a blog post when you have nothing to say, or you have said it all through a few photographs!
This is not even a Fashion Blogger’s Block situation, this is a situation where your images are your words. I often used to beat around the bush in such posts. Where I’d post my best photographs and then talk about absolutely random things just to fill up my post with some text. Why do I do that? It is good for SEO, I have been told. Well not always. while I will not go into details of this topic as I am not an expert, but all I can say is talking about random things doesn’t improve your SEO in any ways.
So, what is the solution to this Fashion Blogger Dilemma? In order to find a solution to this I did my own research and asked myself a few questions. I asked myself how much do I read when I visit my favorite blogs? or do i just browse the photographs instead because they are so beautiful? And the later was true for me. I personally love browsing images more than reading and I do read only when there is something substantial to read on the post. In need not be any information all the time. Sometimes a blogger describes a day in the most beautiful words and that makes the post interesting. That is what i try to do most of the time. but most often than not my days aren’t that eventful unless I am travelling or attending an event or something.
My solution on how to write a blog post effectively is to write only when you have something to say. If you have nothing to say on a particularly day and you have some amazing photographs instead, post them with your outfit details or a caption under each photo shoot. You don’t have to miss another post schedule just because of lack of words. But if you are bursting with ideas, had a very good day, did some great shopping and got a lot to talk about, write your heart out by all means.
With the ‘to write or not to write’ dilemma sorted, I am a lot more spontaneous delivering my blog content and I hope this post can help you do so too. While this is my own strategy and it works well for me, I don’t claim for it to be the only way. In case you have any other way to tackle this situation I’d love to hear your ideas.
Thanks for reading and don’t forget to drop in your thoughts in the comment section below.