Fashion Blogger Dilemma : To Write or Not to Write?

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First blog tutorial post of the year and I know, this one is coming after a long time. Now that all the partying and holidaying are pretty much over and everyone is back to their routine life, so are we Fashion Bloggers. Have you promised yourself to be more serious, organised and regular with your blog like you do in the beginning of every year? I have done that too. Now that we are all quite serious and super charged to start another year of blogging (or a new blog for some of you), let’s talk about how to write a blog post.

So, how to write a blog post?

Okay, may be that wasn’t the best question to ask. I mean, all of you know how to write a blog post and that is why you blog, right? However, this post is particularly for the fashion bloggers or any other type of lifestyle bloggers with a photo heavy blog. I often face this question by newbie bloggers, and until very recently I found myself asking the same question too.

What should be the ideal length of a Fashion Blog post?

Yes, that is the correct question I should be asking and that is what today’s blog tutorial post is all about.

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Style Over Coffee is a fashion, beauty, travel and lifestyle blog, but if you notice, my blog is still more about my personal style than any other topic. Me and Pankaj put in all our efforts and resources in clicking the best photographs that we possibly can and a photo shoot most often makes or breaks our day.

Visuals play a very important role as far as Fashion is concerned and that by no ways means that the content doesn’t. There is so much to know and talk about fashion for those who are interested in this niche, possibilities are endless. But most often than not a picture speaks a thousand words on a fashion blog. A photograph inspires and educates without having to write much. That is where confusion arises for most newbie Fashion Bloggers and if you are one of them, trust me you are not alone.

For that matter, you don’t need to be a newbie blogger to get confused about what to write and how to write a blog post when you have nothing to say, or you have said it all through a few photographs!

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This is not even a Fashion Blogger’s Block situation, this is a situation where your images are your words. I often used to beat around the bush in such posts. Where I’d post my best photographs and then talk about absolutely random things just to fill up my post with some text. Why do I do that? It is good for SEO, I have been told. Well not always. while I will not go into details of this topic as I am not an expert, but all I can say is talking about random things doesn’t improve your SEO in any ways.

So, what is the solution to this Fashion Blogger Dilemma? In order to find a solution to this I did my own research and asked myself a few questions. I asked myself how much do I read when I visit my favorite blogs? or do i just browse the photographs instead because they are so beautiful? And the later was true for me. I personally love browsing images more than reading and I do read only when there is something substantial to read on the post. In need not be any information all the time. Sometimes a blogger describes a day in the most beautiful words and that makes the post interesting. That is what i try to do most of the time. but most often than not my days aren’t that eventful unless I am travelling or attending an event or something.

My solution on how to write a blog post effectively is to write only when you have something to say. If you have nothing to say on a particularly day and you have some amazing photographs instead, post them with your outfit details or a caption under each photo shoot. You don’t have to miss another post schedule just because of lack of words. But if you are bursting with ideas, had a very good day, did some great shopping and got a lot to talk about, write your heart out by all means.

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With the ‘to write or not to write’ dilemma sorted, I am a lot more spontaneous delivering my blog content and I hope this post can help you do so too. While this is my own strategy and it works well for me, I don’t claim for it to be the only way. In case you have any other way to tackle this situation I’d love to hear your ideas.

Thanks for reading and don’t forget to drop in your thoughts in the comment section below.

15 Responses
  • pepitadaria
    January 17, 2018

    Thank you for sharing soo inspire for me (newbie in blog anywy) 😉👍

  • krcolvin
    January 17, 2018

    Interesting thoughts you shared. For me, a good title draws my interest. As for pictures only post, I like to see a little wording, whether it is about the photo or why the person felt inspired to post it. Your title, to write or not to write, drew my interest, more so than the photos. One thing I noticed on this blog page is, I did not see a “follow” button. But I am sure I can figure out how to follow your pages. Have a great day and thanks for sharing. . .

  • Cassie
    January 18, 2018

    This is incredibly helpful!! I never know how long/short to make my fashion blog posts. I feel like I post so many pictures that I don’t have much to say. I agree that you should only write when you have something to say. That is great advice. Thank you for sharing this 🙂

  • nikki
    January 18, 2018

    I totally agree with your motto. Your blog is about expressing your thoughts and it’s your arena to do whatever you want to. Writing for the sake of it is never going to produce good content!

  • thegentlemanracer
    January 18, 2018

    This is a great post. So many people get bogged down in the formula of writing they don’t think about if it is really expressing themselves and that connection to the blogger’s personality is what drives people to follow the blog.

  • Laura Dove
    January 19, 2018

    I never really thought about this before for fashion bloggers! I guess it’s the same with food bloggers, I follow one lady who writes the most beautiful posts and shares her life alongside her recipes and food. I think it’s great to combine your passions.

  • Ali Rost
    January 19, 2018

    I thought it was only me who had such troubles. How I fret and worry about a food photo shoot and am bummed when they didn’t turn out as well as I’d hoped .. knowing I’ll have to redo them again tomorrow. You’re so right about the writing portion. I’ve gone a million different ways with this. I’ve written short posts with more photos and long posts with less photos when I really have something on my heart. The thing I’ve learned is even if I feel like I don’t have anything to say, I still make myself sit down and look at the blinky curser. Once I start to type, something always comes out. It’s the discipline of showing up that’s sustained me for the past couple of years. Great food for thought! x

  • Manisha Singh
    January 19, 2018

    It’s great to finally see another Indian fashion blogger on here! Loved your post. 🙂

  • itshealthymoms
    January 19, 2018

    Yes, I do agree with your ideas here and also that talking about random things doesn’t improve your SEO in any ways. Thanks a lot for sharing.

  • StressedMum (@stressedmum01)
    January 19, 2018

    I think we all get the writers block, and just have no idea what to write or how to write it, and if your heart is not in it you will just not be able to write a good post no matter how hard you try. Great ideas here

  • Nayna Kanabar
    January 20, 2018

    Images are important but they go hand in hand with writing a good content too. You need to have a good balance of both to make good blog post.

  • Msddah
    January 20, 2018

    Thanks for this timely post. I am new to blogging though I am a Lifestyle blogger but you shared great tips for me to consider. Great post!

  • lenajuice
    January 24, 2018

    you know, for me it depends of what kind of post I create! Sometimes it’s only about photos with a short capture, but if it’s beauty review I can’t stop to share my thoughts with my readers 😉 The White Ocean

  • Anonymous
    January 24, 2018

    I’m also trying to figure out the “to write or not to write” thing. They do say a picture is worth a thousand words! XOXO, Kat http://www.indierella.com

  • vanessadasneves
    January 26, 2018

    I face some dilemma when I’m writing a new blog post and I get lost among the millions of subjects I choose to write. Many times I cannot address a new subject unless I choose something totally unusual. Thanks for the tips!

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